Imagine that you run a small grocery store near the subway. Quite a few potential customers pass by the store. But the sign "groceries" does not attract everyone. How to increase traffic in the store?

THE MAGIC OF KEY PHRASES

Let's imagine what people who walk by the store think. Here comes a tired father of the family. His wife has asked him to buy milk and sour cream. Further down the street there is a supermarket that he is used to going into. He is preoccupied with his own thoughts. He sees the "groceries" sign, but it doesn't catch him and he walks past it.

Now let's imagine we added the text "dairy and meat products" to the sign. "Click." Milk! A circuit was closed in the mind of the father of the family and he walked into the store. That's the essence of search engine optimization.

WHAT LANGUAGE DO YOUR CUSTOMERS SPEAK?

To find a product or service on the Internet, people type words into the Yandex or Google search bar. They do it with mistakes, on the run, not particularly caring about spelling and punctuation. If you want them to see your site in search results, you need to know exactly what they're typing.

Let's say you sell and service 1C accounting. What are people who need to update the system typing in? A 1C update? ITS? 1C maintenance?

THE DIFFERENCE BETWEEN SEO OPTIMIZATION AND STORE SIGNAGE

We look at signs with our own eyes. We look at websites through search engines. Therefore, the "signs" on the site should not do it for the people, but for the search robots who decide whether your site is suitable for a given query. Therefore, don't forget to use backlink management software.

WHAT SEARCH ROBOTS PAY ATTENTION TO

On the page:

• The title tag is the title of the page
• Tag meta name="description" - description of the page
• Title H1 - the main title of the text on the page
• The presence of key phrases in the text
• Picture captions in the tag "img alt="text"
• The text of links to other pages

TYPICAL ERRORS SEO OPTIMIZATION SITES

• The same and meaningless title tag on the entire site
• The title tag exactly matches the name of the product and the main title of the text on the page
• Tag h2 (title of the second level) marked secondary elements on the page - menu items, positions in the price list.
• In the text there are no key phrases
• Repetitive text on all the product cards

DIFFICULTIES IN SEARCH ENGINE OPTIMIZATION

In high school literature is sometimes given the task of writing a story or poem in which all words must begin with one letter. For example, "O." Try it and you'll see that it really is not easy. A similar problem is encountered by copywriters who write a text optimized for given keywords. The text should please the visitors and the optimizer and the customer. And of course everyone has their own requirements. Try to write a nice sentence with the obligatory exact entry of the words "fridge buy" "price" "cheap" "discounts.

History of the term: SEO - Search Engine Optimization, optimization for search engines, in colloquial language SEO. The phenomenon emerged almost immediately after the appearance of search engines. The first serious search engine was AltaVista. And the first method of optimization - the countless repetitions of keywords on the page in white, so as not to embarrass visitors. Since then, more than 10 years have passed since the development of search engines and the fight against optimizers. Now, search engine optimization is more of a collaboration between optimizers and search engine administrators to provide people with the most accurate answers to their questions.

Now SEO optimization is an important stage of website promotion in search engines, which allows you to get a steady stream of cheap leads.